Managing end-to-end digital marketing for a portfolio of clients across diverse industries including fintech, home services, FMCG, and personal branding. Responsible for strategy, execution, analytics, and account management across all accounts.
Paid social campaigns — lead gen & brand awareness across Meta platforms for insurance & financial services.
Full content strategy, community management, and bilingual copywriting for a home services marketplace.
Personal brand strategy and audience growth — including securing the Instagram Verification badge.
Market research, competitive analysis, and paid media planning for a currency exchange brand.
Brand positioning, seasonal campaign planning, and multi-channel media budget allocation for a premium FMCG brand.
Media buying across Google Ads (search, display, traffic) and YouTube advertising. Meta ads with lead forms and community management.
Content writing, community management, full website audit, and performance analysis with actionable recommendations.
Content writing, community management, website audit, and user experience optimisation for a stock exchange platform.
Built all social platforms from scratch (LinkedIn, Instagram, Facebook). Multi-platform content creation & strategy, media buying & paid advertising, community management, and full brand presence development.
Supported an integrated PR and marketing team at one of the MENA region's leading creative agencies. Contributed to campaign execution, community management, and performance reporting across multiple client accounts.
Specialized in digital marketing strategy, social media management, e-commerce, and consumer behaviour. Built a strong foundation in both the theory and hands-on practice of modern digital marketing across Arabic and English markets.
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