What I offer

Services

Full-service digital marketing built around your goals — from the first campaign to long-term brand growth.

Paid Ads Management

Full-funnel advertising management across the platforms your audience uses most. From campaign architecture and audience segmentation to daily optimization and reporting — every element handled to maximize ROAS and drive real business outcomes.

What's included
  • Campaign setup & audience targeting on Meta, Google Ads, LinkedIn, and Snapchat
  • Ad creative briefs and copy development aligned with your brand voice
  • Ongoing bid management, A/B testing, and performance optimization
  • Monthly ROAS reporting with actionable next steps
AI-Powered Marketing Optimization

Leveraging AI tools and data intelligence to accelerate campaign performance, sharpen audience targeting, and streamline content production. I integrate AI-powered workflows into your marketing strategy to unlock smarter decision-making and a measurable competitive edge.

What's included
  • AI-assisted ad copy generation, creative testing, and performance iteration
  • Predictive audience modelling and intent-based targeting strategies
  • Automated reporting workflows and performance anomaly detection
  • AI tool stack consulting — selecting and integrating the right tools for your workflow
Analytics & Reporting

Data you can actually act on. I configure your analytics stack, build custom dashboards, and deliver monthly reports that translate raw numbers into clear strategic direction — so you always know exactly what's working and what to fix next.

What's included
  • Google Analytics 4 & Meta Pixel setup, audit, and configuration
  • Custom dashboards via Looker Studio and native platform tools
  • Monthly KPI reports with trend analysis and benchmarking
  • Data-driven optimization recommendations for campaigns and content
Market Research

Know your market before you enter it. I deliver in-depth research on your industry, competitors, and target audience — giving you the intelligence needed to position your brand effectively and identify opportunities before the competition does.

What's included
  • Competitive landscape analysis and benchmarking against key rivals
  • SWOT assessment and strategic brand positioning recommendations
  • Target audience profiling and buyer persona development
  • Industry trend analysis and opportunity mapping
Media Planning

The right channel, the right message, the right moment. I develop media plans that optimize your budget across platforms — balancing reach, frequency, and cost-efficiency to hit your campaign objectives without waste.

What's included
  • Channel mix strategy and budget allocation across paid, owned, and earned media
  • Campaign timeline development and flight scheduling
  • Platform selection informed by audience behaviour data
  • ROI forecasting and post-campaign performance benchmarking
Brand Growth Consulting

Sustainable growth requires more than campaigns — it requires strategy. I work with you to assess your current position, identify growth opportunities, and build a clear roadmap for long-term, scalable success across every customer touchpoint.

What's included
  • Brand audit and competitive positioning review
  • Customer journey mapping and experience gap analysis
  • Growth roadmap with prioritised quarterly milestones
  • Ongoing strategy reviews and consulting support
Website Audit

Your website is your most powerful marketing asset — and most businesses don't know it's leaking conversions. I conduct a deep-dive audit across technical performance, SEO health, user experience, and conversion flow to identify exactly what's holding your site back and deliver a clear action plan to fix it.

What's included
  • Technical SEO audit — crawlability, indexability, page speed, and Core Web Vitals
  • On-page SEO review — meta tags, heading structure, keyword alignment, and internal linking
  • UX & conversion audit — funnel analysis, CTA effectiveness, and friction point identification
  • Prioritised action report with quick wins and long-term recommendations

Ready to get started?

Tell me about your project and I'll put together the right approach for your goals.

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